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FENTY  BEAUTY BY RIHANNA

Fenty Beauty is a cosmetics brand
whose commitment to diversity means that
its products can be used by anyone.

Rihanna’s Fenty Beauty offers a broad range of options for all of its products,
from formulas designed to match all skin types to textures optimized for
layering and universal shades that reflect the needs of all skin tones,
even those for which color-matching is often difficult.
Rihanna’s vision is for cosmetics to be a form of play that inspires everyone.

"Rihanna created Fenty Beauty “so that people everywhere would be included,”
focusing on a wide range of traditionally hard-to-match skin tones,
developing formulas that work for all skin types, and pinpointing universal shades.
Her vision, above all, is to inspire play. “Makeup is there for you to have fun with.
It should never feel like pressure. It should never feel like a uniform.
Feel free to take chances, and take risks, and dare to do something new or different."

- Rihanna -
fenty face

Complete Fenty Face with Fenty Beauty
at Shinsegae Duty Free

  • FENTY BEAUTY BY RIHANNA

    PRO FILT’R
    HYDRATING LONGWEAR FOUNDATION

    50 BOUNDARY-BREAKING
    SHADES DESIGNED
    FOR ALL
    Buy now
  • FENTY BEAUTY BY RIHANNA

    MATCH STIX Skinstick

    20 VERSATILE MATTE SHADES
    OF MATTE SKINSTICK And
    10 UNIVERSAL,
    LIGHT-CATCHING SHADES OF
    SHIMMER SKINSTICK
    Buy now
  • FENTY BEAUTY BY RIHANNA

    K I L LAWATT
    FREESTYLE HIGHLIGHTER

    4 SOLOS AND
    5 DUOS DESIGNED FOR
    ALL SKIN TONES
    Buy now
  • FENTY BEAUTY BY RIHANNA

    DIAMOND BOMB
    ALL-OVER DIAMOND VEIL

    A ONE-OF-A-KIND
    DIAMOND-DUSTED
    HIGHLIGHTER THAT APPLIES
    LIKE A 3D GLITTERING VEIL,
    DELIVERING PURE,
    SHOW-STOPPING SPARKLE
    ALL OVER THE FACE AND BODY.
    Buy now
  • FENTY BEAUTY BY RIHANNA

    STUNNA LIP PAINT
    LONGWEAR FLUID LIP COLOR

    8 UNIVERSAL
    SHOWSTOPPING SHADES
    FOR ALL SKIN TONES
    Buy now
  • FENTY BEAUTY BY RIHANNA

    GLOSS BOMB
    UNIVERSAL LIP LUMINIZER

    3 UNIVERSAL SHADES
    FOR ALL SKIN TONES
    Buy now
FENTY BEAUTY

A beauty playground recognized and beloved by beauty fans worldwide!

On September 17 (Tuesday), Shinsegae Duty Free hosted a launch party for the
global cosmetics brand Fenty Beauty. We invite you to experience
the star-studded event, which was not only attended by 250 global influencers
but also graced by a surprise visit from pop star and
Fenty Beauty founder Rihanna!

See photos taken by the influencers who attended the Fenty Beauty party, which included gifts, a demonstration of Fenty Beauty’s famous highlighter Diamond Bomb II (which will be released soon), exciting deejayed music, and delicious food!

PHOTO BY 王雪_Shirley
PHOTO BY 张译文Yeokmoon
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