In preparation for the upcoming 520 Chinese Valentine’s Day, Shinsegae Duty Free Myeongdong store opened a pop-up store for the popular watch brand Daniel Wellington on May 1st and will run until July 3rd.
Daniel Wellington watches are beloved worldwide for their classic and simple design. Renowned among young professionals in particular for their reasonable prices and high quality, feature interchangeable watch straps for a modern and functional look.
Shinsegae Duty Free will offers various special exclusive offers throughout the duration of the pop-up store. All customers making any purchase at the DW pop-up store can receive a personalized ribbon printing service, which will allow them to choose a message to put on a ribbon for a truly special touch on their gift their loved ones. Also, there will be an offer of an “I Love U” Special Combo Box for customers’ cherished lover. The combo box which is available at a 10% discount, is exclusive to Shinsegae Myeongdong duty free store only, and contains a watch representing “I”, a heart charm representing “Love”, and an accessory of cuff or bracelet representing “U”.
What’s more, a new product planned to launch officially this June within the travel retail market, “The Classic Ring”, will be available only at Shinsegae Duty Free from May 14th to 31st.
Within the pop up, there are also hanging rose bouquets made up of 300 real roses that have been specially treated to be everlasting. Moreover, there is also a photo zone in-store so that customers can preserve the moment of Love forever. Dozens of cameras and lights around a 120-degree curve are set up with a swing in the shape of two overlapping rings in the middle. Travellers can capture their “DW Moments of Love” with this bullet time machine, which will take multiple images within a second to capture exciting movements within a gif with a multi angle movement.
“We prepared a special pop-up store for couples as well as friends and families which they can share precious moments together. And we will try to ensure customers can encounter today’s hottest brands when customers visit Shinsegae Duty Free.” a Shinsegae Duty Free spokesman said.
“With engagement being at the core of our brand, an authentic connection with our fans is a part of our DNA. We are very pleased to partner with Shinsegae to bring travellers this very unique experience and beautiful environment, and experience their own Moments of Love. It is wonderful that our fans can capture their moments within our pop up, and add their personal meaningful touch on their DW gifts to their loved ones personalized services and enjoy many other product offers which will be exclusive to the Shinsegae Myeongdong store.” – Helen Wong, Daniel Wellington - Head of Global Travel Retail
