The redesigned boutique, inaugurated on 5 July in the retailer’s flagship Myeong-dong, Seoul store, encourages customers to experience the brand’s long history, renowned technical capabilities and distinctive designs. Shinsegae Duty Free described the ambience as “a seamless luxury experience from shop entrance to sales floor”.
Jaeger-LeCoultre, which boasts a 186-year history, is known as the ‘Grande Maison’.
Shinsegae Duty Free said that the brand’s heritage and image had been maintained from the shop’s entrance through its interior “so consumers can feel as if they are being guided into the Grande Maison”. A small, modern façade is designed to make the products stand out all. A video shows Jaeger-LeCoultre’s complex watch-making process.
Shinsegae Duty Free Myeongdong’s Jaeger-LeCoultre shop also boasts the High-end watchmaking collection, Rendez-vous Tourbillon. This eye-catching watch features brilliant cut diamonds set and mother-of-pearl dial to reflect a rainbow of colors with the added mysterious charm of its pink gold color.
A representative from Shinsegae Duty Free said, “Shinsegae Duty Free continues to expand its global luxury brand lineup with the construction of this unique shop. The 8th and 9th floors of our Myeongdong location are established as a hall for luxury brands worldwide.”
The representative added, “We strive to become a single duty free shop where customers can personally experience the value of various luxury brands in Seoul.
