Shinsegae Duty-Free Unveils Major New Shopping Destination at Incheon Airport Terminal 2 West
2024.09.10 1001
Shinsegae Duty-Free Unveils Major New Shopping Destination
at Incheon Airport Terminal 2 West
Incheon, South Korea — Shinsegae Duty Free has announced the grand opening of its new shopping destination at the west side of Incheon Airport’s Terminal 2. The new "Shinsegae Zone" was officially unveiled with the launch of a multi-fashion store and a beauty shop on September 7th and 9th, respectively.
Located in front of the Korean Air Lounge, the Shinsegae Zone represents a high-end experiential shopping space showcasing Shinsegae’s expertise in merchandise. The new space is designed to cater to individual tourists (FITs) by offering not only shopping but also interactive experiences such as product testing and sampling.
Spanning a total area of 2,107 square meters, the new space features a diverse array of fashion and beauty brands, including luxury, contemporary, and K-brands. Over 140 brands are present, covering categories such as watches, jewelry, food, and toys.
Notably, the Incheon Airport store introduces a golf wear-exclusive section for the first time, along with popular brand pop-up stores including Dior Beauty, Baff Almond, and Folio massage devices, enhancing its product appeal.
The multi-fashion store stands out with its sleek, white-toned facade and wave-shaped exterior design, which complements the transparent OLED windows displaying brand to provide a new visual experience. The "Shop-In-Shop" strategic placement of brands aligns with customer flow, starting with popular eyewear brands at the front and presenting various kinds of shops with unique brand identities.
The multi-fashion store houses approximately 95 brands, including Roger Vivier, Hugo Boss. The golfwear section features brands like J.Lindeberg and G/FORE, broadening the selection for customers. Additionally, sought-after brands like VUNQUE, UGG, and Carin cater to the MZ generation.
The beauty store, with its transparent, white-toned glass facade, attracts travelers with its emphasis on a clean and fresh aesthetic. The beauty store includes 47 brands such as Chanel Beauty, Estée Lauder, Sulwhasoo, Swiss Perfection, Poire, La Bruket, Yunjak, Purcell, Tamburins, and Medicube, among others. It focuses on functional skincare and will be complemented by upcoming color cosmetics and fragrance stores.
In front of the beauty store, a Dior Beauty pop-up featuring the limited-edition "Fleur de Paris" collection offers visitors a chance to experience exclusive products. The space also includes makeup services by beauty experts and photo zones for added enjoyment.
Shinsegae Duty Free plans to open a duplex store featuring top-tier house brands in the west entrance of Incheon Airport in the first half of next year, anticipating that the Shinsegae Zone will become a premier luxury shopping destination.
A Shinsegae Duty-Free representative stated, "The official opening of the multi-fashion store and beauty shop marks a significant turning point, not only providing a new shopping environment for the next nine years but also enhancing the unique value of Shinsegae Duty-Free. We are committed to delivering innovative services and diverse brand experiences that exceed customer expectations, making us another appealing destination for travelers."
Shinsegae Duty Free=2024/09/10
Located in front of the Korean Air Lounge, the Shinsegae Zone represents a high-end experiential shopping space showcasing Shinsegae’s expertise in merchandise. The new space is designed to cater to individual tourists (FITs) by offering not only shopping but also interactive experiences such as product testing and sampling.
Spanning a total area of 2,107 square meters, the new space features a diverse array of fashion and beauty brands, including luxury, contemporary, and K-brands. Over 140 brands are present, covering categories such as watches, jewelry, food, and toys.
Notably, the Incheon Airport store introduces a golf wear-exclusive section for the first time, along with popular brand pop-up stores including Dior Beauty, Baff Almond, and Folio massage devices, enhancing its product appeal.
The multi-fashion store stands out with its sleek, white-toned facade and wave-shaped exterior design, which complements the transparent OLED windows displaying brand to provide a new visual experience. The "Shop-In-Shop" strategic placement of brands aligns with customer flow, starting with popular eyewear brands at the front and presenting various kinds of shops with unique brand identities.
The multi-fashion store houses approximately 95 brands, including Roger Vivier, Hugo Boss. The golfwear section features brands like J.Lindeberg and G/FORE, broadening the selection for customers. Additionally, sought-after brands like VUNQUE, UGG, and Carin cater to the MZ generation.
The beauty store, with its transparent, white-toned glass facade, attracts travelers with its emphasis on a clean and fresh aesthetic. The beauty store includes 47 brands such as Chanel Beauty, Estée Lauder, Sulwhasoo, Swiss Perfection, Poire, La Bruket, Yunjak, Purcell, Tamburins, and Medicube, among others. It focuses on functional skincare and will be complemented by upcoming color cosmetics and fragrance stores.
In front of the beauty store, a Dior Beauty pop-up featuring the limited-edition "Fleur de Paris" collection offers visitors a chance to experience exclusive products. The space also includes makeup services by beauty experts and photo zones for added enjoyment.
Shinsegae Duty Free plans to open a duplex store featuring top-tier house brands in the west entrance of Incheon Airport in the first half of next year, anticipating that the Shinsegae Zone will become a premier luxury shopping destination.
A Shinsegae Duty-Free representative stated, "The official opening of the multi-fashion store and beauty shop marks a significant turning point, not only providing a new shopping environment for the next nine years but also enhancing the unique value of Shinsegae Duty-Free. We are committed to delivering innovative services and diverse brand experiences that exceed customer expectations, making us another appealing destination for travelers."
Shinsegae Duty Free=2024/09/10