Targets Chinese and Southeast Asian customers through live broadcast sales by Chinese internet
2023.02.13 544Shinsegae Duty Free targets Chinese and Southeast Asian customers through live broadcast sales by Chinese internet celebrities
- To become a monthly live broadcast sale held through social media channels of Chinese/Southeast Asian influencers
- Participating influencers with highest sales figures to be awarded
- Applications accepted (online or offline) until February 14, with the first live broadcast to be held on February 28
- Participating influencers with highest sales figures to be awarded
- Applications accepted (online or offline) until February 14, with the first live broadcast to be held on February 28
Shinsegae Duty Free will be hosting a “mega live broadcast” with internet celebrities (also known as wang hong) and influencers based in China and Southeast Asia.
The event, which aims to promote popular Korean brands offered by Shinsegae Duty Free to Chinese, Taiwanese, and Southeast Asian customers through social media (e.g. Weibo, WeChat, Instagram), will begin in February and be held on a monthly basis afterward
The live broadcast event is especially unique in that internet celebrities and influencers, who have thus far featured products of their own choosing on their channels, will all be selling the same product. Such promotion of one brand’s product in multiple countries is expected to make the advertising much more effective
The product to be promoted for February is the Age Away Collagenic Duo (Water (170ml) and Emulsion (50ml)) from Hera, a skincare/cosmetics brand affiliated with Amorepacific. From February, the live broadcast event will be held on a monthly basis, with a different brand selected each month. Influencers who meet Shinsegae Duty Free’s sales criteria will be given a special prize
Internet celebrities and influencers who are interested in participating in the event on a regular basis may submit an application by February 14 to the Customer Service at Shinsegae Duty Free’s Myeongdong branch (or also through a shared email address). The February live broadcast will be held from February 15 through 28
A Shinsegae Duty Free representative said, “The live broadcast sale was prepared as a means for us to increase our touchpoints with Chinese, Taiwanese, and Southeast Asian consumers, who are showing growing interest in Korean beauty products. We hope the broadcast serves as a reliable channel through which overseas customers can learn about popular Korean products.”
Shinsegae Duty Free=2023/02/13
The event, which aims to promote popular Korean brands offered by Shinsegae Duty Free to Chinese, Taiwanese, and Southeast Asian customers through social media (e.g. Weibo, WeChat, Instagram), will begin in February and be held on a monthly basis afterward
The live broadcast event is especially unique in that internet celebrities and influencers, who have thus far featured products of their own choosing on their channels, will all be selling the same product. Such promotion of one brand’s product in multiple countries is expected to make the advertising much more effective
The product to be promoted for February is the Age Away Collagenic Duo (Water (170ml) and Emulsion (50ml)) from Hera, a skincare/cosmetics brand affiliated with Amorepacific. From February, the live broadcast event will be held on a monthly basis, with a different brand selected each month. Influencers who meet Shinsegae Duty Free’s sales criteria will be given a special prize
Internet celebrities and influencers who are interested in participating in the event on a regular basis may submit an application by February 14 to the Customer Service at Shinsegae Duty Free’s Myeongdong branch (or also through a shared email address). The February live broadcast will be held from February 15 through 28
A Shinsegae Duty Free representative said, “The live broadcast sale was prepared as a means for us to increase our touchpoints with Chinese, Taiwanese, and Southeast Asian consumers, who are showing growing interest in Korean beauty products. We hope the broadcast serves as a reliable channel through which overseas customers can learn about popular Korean products.”
Shinsegae Duty Free=2023/02/13