Shinsegae Duty Free opens exclusive Gucci ski goggle pop-up store
2022.11.14 345Shinsegae Duty Free opens exclusive Gucci ski goggle pop-up store
- Will be providing special in-store experience in response to increased demand for sunglasses since reopening
- Only duty-free service provider in Korea to operate winter sport-themed Gucci sunglasses pop-up store (including ski goggle collection)
- Will be featuring luxurious Kering concept store with entire wall covered in digital monitors
- Only duty-free service provider in Korea to operate winter sport-themed Gucci sunglasses pop-up store (including ski goggle collection)
- Will be featuring luxurious Kering concept store with entire wall covered in digital monitors
Shinsegae Duty Free has fortified its eyewear lineup for the Fall/Winter 2022 season by opening two exclusive stores: a Gucci sunglasses pop-up store and a digital store for Kering sunglasses. The objective of both stores, which are the only ones of their kind in Korea, is to encourage customers to purchase high-end eyewear.
Demand for sunglasses, a travel essential (especially for warm-weather destinations), is rising quickly as a result of the growing numbers of people traveling overseas worldwide. Shinsegae Duty Free’s eyewear sales have already reached 60% of the 2019 figures, with sales of the Incheon International Airport branch in Terminal 2 having increased by 30 to 40% compared to last month.
Shinsegae Duty Free is the only duty-free service provider in Korea to feature a winter sport-themed Gucci sunglasses pop-up store, which will be located in its Myeongdong branch until December 31.
Another special aspect of the pop-up store is that it will feature ski goggles, a product that most Korean duty-free stores do not carry.
The popularity of winter sports fashion, both in Korea and other countries, is resulting in a spike in demand for winter sports (e.g. skiing, snowboarding) accessories for daily use. Gucci’s ski goggle collection, which was elegantly designed in response to this trend, is available for viewing on the 10th floor of the Myeongdong branch.
In addition, a digital Kering concept store has been opened on the Myeongdong branch’s ninth floor.
The most noticeable feature of the Kering store is a wall made up entirely of digital monitors, which will feature information on products and display promotional event/campaign banners. To celebrate the store’s opening, in addition to complimentary gifts and other benefits, all purchasing customers will have the option of having a phrase of their choice engraved on their purchased sunglasses.
A Shinsegae Duty Free official said, “We decided on the Kering and Gucci stores to enable us to provide eyewear that is both stylish and functional—a trait that is becoming increasingly important. We would like our customers to enjoy the latest styles of glasses, sunglasses, and ski goggles from Shinsegae Duty Free throughout the chillier fall and winter months.”
Shinsegae duty free=2022/11/14
Demand for sunglasses, a travel essential (especially for warm-weather destinations), is rising quickly as a result of the growing numbers of people traveling overseas worldwide. Shinsegae Duty Free’s eyewear sales have already reached 60% of the 2019 figures, with sales of the Incheon International Airport branch in Terminal 2 having increased by 30 to 40% compared to last month.
Shinsegae Duty Free is the only duty-free service provider in Korea to feature a winter sport-themed Gucci sunglasses pop-up store, which will be located in its Myeongdong branch until December 31.
Another special aspect of the pop-up store is that it will feature ski goggles, a product that most Korean duty-free stores do not carry.
The popularity of winter sports fashion, both in Korea and other countries, is resulting in a spike in demand for winter sports (e.g. skiing, snowboarding) accessories for daily use. Gucci’s ski goggle collection, which was elegantly designed in response to this trend, is available for viewing on the 10th floor of the Myeongdong branch.
In addition, a digital Kering concept store has been opened on the Myeongdong branch’s ninth floor.
The most noticeable feature of the Kering store is a wall made up entirely of digital monitors, which will feature information on products and display promotional event/campaign banners. To celebrate the store’s opening, in addition to complimentary gifts and other benefits, all purchasing customers will have the option of having a phrase of their choice engraved on their purchased sunglasses.
A Shinsegae Duty Free official said, “We decided on the Kering and Gucci stores to enable us to provide eyewear that is both stylish and functional—a trait that is becoming increasingly important. We would like our customers to enjoy the latest styles of glasses, sunglasses, and ski goggles from Shinsegae Duty Free throughout the chillier fall and winter months.”
Shinsegae duty free=2022/11/14