SHINSEGAE DUTY FREE

Shinsegae Duty Free is expanding its customer base in collaboration with Southeast Asia’s largest online shopping platform, Shopee.

In Southeast Asia, mobile commerce, or M-commerce, is growing by an annual average of 35%, with great potential for further growth as young people, who shop through mobile devices, account for half the population.

As the region’s leader in online shopping, Shopee is called the “Amazon of Southeast Asia,” with over 200 million cumulative app downloads and about 10 million retailers as of 2020.

Of particular note is the Shopee Live Chat, which allows consumers to chat with sellers in real time. An average of 30 million messages are sent and received per day, and viewers watched Shopee’s online livestream broadcast, Shopee Live, for a total of 30 million hours during the second quarter of 2020.

Notably, Shinsegae Duty Free has decided to launch a sales campaign on Shopee Live. The first broadcast begins at 8:00 p.m. on March 31 to promote K-brands and sell their products.

After that, the two-hour live broadcast is scheduled to air every Wednesday for about six weeks.

For the showcase, the Korean company has chosen 20 popular domestic beauty and fashion brands offered by Shinsegae Duty Free.

This campaign features five influencers, who are gaining popularity in Southeast Asia, to communicate with viewers and sell products in real time. In partnership with Shinsegae Duty Free, Gushcloud, Asia’s biggest influencer agency, has cast Atom, a Facebook celebrity in Taiwan, and Jeanette, whose witty humor has won her hundreds of thousands of followers.

The company is also celebrating its advancement into live commerce with a special promotion.

Along with free shipping on orders over USD 30, Shinsegae Duty Free is adding limited-edition, eco-friendly reusable bags, K-brand beauty product samples, and other complimentary items to orders during the live broadcast.

A Shinsegae Duty Free official said, "Considering the explosive growth of Korea’s cultural clout in Southeast Asia, we have taken extra care in selecting retailers to take popular K-brands to the next level. Going forward, we will continue securing diverse sales channels to offer greater convenience for overseas customers.”


Shinsegae Duty Free=2021/03/31